By Ken Schuckman | Schuckman Realty Inc. · October 28, 2026
It’s official. The Town of Oyster Bay has granted the final key approvals for The Shops on Broadway. The old Broadway Commons mall in Hicksville is about to become Long Island’s newest open-air destination for shopping, dining and entertainment.
A $200 million makeover is cleared to move forward. The empty Macy’s comes down. BJ’s moves in. Groundbreaking is targeted for 2027.
Goodbye Mall. Hello Main Street.
The enclosed 1950s-era mall is being opened to the sky. In its place: walkable plazas, outdoor dining, and a central lawn built for concerts, events and weekend crowds.
Ownership has leases or term sheets out with an 8-screen dine-in theater, children’s entertainment and a 30,000 SF restaurant, and is in talks with many others.
The Lineup
Nearly 4 million visits a year.
Target, IKEA and Chick-fil-A alone draw about 3.9 million visits and $187 million in estimated sales.
#1 IKEA in the NY metro per square foot.
Hicksville is the only IKEA on Long Island and #16 of 51 nationally by visits. It is the smallest of the 4 metro boxes, yet it leads the group in visits per SF: 36% more than Brooklyn and 76–90% more than Paramus and Elizabeth. It produces $791 in sales per SF.
Regional-mall shopper.
68% of IKEA shoppers also visit Roosevelt Field and 47% visit Westbury Plaza. The center already draws Long Island’s top regional-mall shopper.
Top 13% of Targets in America.
Target Hicksville ranks #241 of 1,860 Targets nationwide and #15 of 69 in New York State, with $50.3 million in estimated sales. It is #19 of 69 NY Targets in visits per SF and #37 of 106 in sales per SF.
Affluent customer base.
Round1’s trade-area median household income is $105,200, 21% above the New York State median.
About $11.3 million a year in sales.
Round1 sales: about $11.3 million a year. Full-year 2025 sales were $11,298,793, and the 12 months through May 2026 came in at about $11.26 million.
New anchor.
A new BJ’s Wholesale Club is coming to The Shops on Broadway.
Source: Placer.ai.
What a BJ’s Means in Nassau County
Placer tracks 5 BJ’s stores in Nassau County. Over the last 12 months:
- Average sales per store: about $105.4M a year. The middle store is Westbury at $99.1M.
- Average sales per SF: about $913.
- Average store size: about 115.4K SF.
- Average visits per store: about 2.07M a year, at about $51 spent per visit.
- All 5 combined: about $527M a year.
| BJ’s store | Est. sales | Visits | Store SF | Sales/SF |
|---|---|---|---|---|
| Valley Stream | $128.9M | 2.77M | 125.5K | $1,027 |
| Garden City | $115.4M | 2.29M | 124.3K | $928 |
| Westbury | $99.1M | 1.74M | 111.3K | $890 |
| Levittown | $93.3M | 1.66M | 118.3K | $789 |
| Freeport | $90.2M | 1.87M | 97.6K | $924 |
Nassau stores average about 21% more sales per store than the Long Island average ($87.0M) and about 13% more per SF ($809).
These are Placer estimates, not BJ’s reported sales.
On the Pads
Starbucks and Chick-fil-A anchor the outparcel pads.
A top-tier Chick-fil-A.
At about $8.8 million, Chick-fil-A Hicksville does roughly double the chain’s mall-unit average (~$4.6 million), at $1,725 per SF and 158 visits per SF. Customers come back nearly 3 times a year, a sign of a loyal local base.
Ranking: #10 of 45 Chick-fil-As in New York State in visits per SF, and #4 of 11 on Long Island in sales per SF.
Top 8% nationwide.
The Starbucks at 211 N Broadway is one of the busiest Starbucks on Long Island, and one of IKEA shoppers’ most common stops after their visit.
Takeaway: Hicksville draws 59% more visits than the median Starbucks within 15 miles, within 7% of the busiest store in the area.
Source: Placer.ai.
Stay tuned for more tenant announcements!
What the Town Approved
At the public hearings, residents asked about traffic and late-night activity. The approvals address both.
| Item | Before | Approved |
|---|---|---|
| Hours | Standard limits | Later hours for select restaurants and indoor fun |
| Height | 35-foot limit | Taller buildings allowed |
Park Once. Walk Everywhere.
The Shops on Broadway has 4,092 parking spaces. Wherever you park, you are a short walk from the stores, restaurants and entertainment.
- 4,092 spaces spread across the whole site
- Convenient from every lot: park near IKEA, Target, BJ’s or The District and walk to everything else
- Pedestrian friendly: plazas, wide walkways and a central lawn connect it all
- One block north of the train: easy to reach by LIRR, no car needed
“Hicksville has waited a long time for this. Every approval is in hand. Retailers who want a place in Long Island’s newest retail, dining and entertainment destination should call us now.”
— Kenneth Schuckman, President, Schuckman Realty
New Signage Along Broadway and Throughout the Property
A 38-foot main ID pylon will mark the central entry on Broadway, with IKEA, Target and BJ’s Wholesale Club at the top and room for more tenant panels below.
A 12-foot monument sign on John Street will carry The Shops Broadway name and the S logo, with panels for BJ’s Wholesale Club, IKEA, Target and The District.
Inside the property, 6.5-foot directional signs will point shoppers to BJ’s Wholesale Club, Target and the other stores.
What’s Next
Pre-construction starts now. Groundbreaking is targeted for as early as 2027. For Hicksville and Nassau County, that means new jobs, new energy and a new place to shop, eat and gather.
Want In? Space Is Available.
Schuckman Realty, founded in Hicksville in 1978, is leasing The Shops on Broadway. Call 516-496-8888 or email ken@schuckmanrealty.com.
- Newsday; Town of Oyster Bay: approvals, investment, site and timing.
- Placer.ai: visits, estimated sales and rankings (estimates, not reported sales).
- Gable: signage concept renderings, Sept. 2026.
Ken Schuckman is President & CEO of Schuckman Realty Inc., a retail-focused commercial real estate brokerage founded by Stanley Schuckman in 1978 in Hicksville, NY. With 30+ years of experience specializing in supermarket-anchored shopping centers, Ken is a CoStar Power Broker and member of X-Team Retail Advisors. He is also Co-Founder & Principal of BTF Capital Fund.
SchuckmanRealty.com
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