The Shops on Broadway: Redefining Retail on Long Island

| By Jessica Vilmenay Kenneth Schuckman

The Shops on Broadway: Redefining Retail on Long Island

The Shops on Broadway in Hicksville, Long Island, is leading the way in the evolution of retail, transforming a traditional mall into a vibrant open-air lifestyle and entertainment center. This redevelopment aligns with trends highlighted in a recent CNBC article, which shows that younger generations—particularly Gen Z—are driving a return to in-person shopping, seeking experiences, convenience, and connection.

At the heart of this transformation is The District, a key attraction within The Shops on Broadway that blends dining, entertainment, and community spaces. Combined with major anchors like BJ’s Wholesale Club, IKEA, and Target, alongside aspirational retail brands, the project is positioned to become Long Island’s go-to lifestyle destination.

The District: A Center for Experience and Connection

Spanning 150,000 square feet, The District will offer a dynamic mix of dining and entertainment options that cater to all demographics:

  1. Diverse Dining Options:
    • From small boutique spaces like ice cream shops and artisanal cafés to 30,000-square-foot themed restaurants, The District will be a culinary hub with options for quick bites, family meals, and unique dining experiences.
  2. Entertainment Anchors:
    • A 12-screen movie theatre will provide state-of-the-art entertainment for Long Island moviegoers, offering cutting-edge viewing experiences.
    • Round 1 Entertainment, featuring bowling, arcade games, karaoke, and interactive experiences, will serve as a lively destination for visitors of all ages.
  3. Spaces to Gather and Connect:
    • Open-air patios, shared seating areas, and event spaces will encourage gathering, socializing, and enjoyment, making The District a hub for connection and entertainment.

Anchors that Deliver Value and Convenience

The Shops on Broadway is strengthened by major anchors BJ’s Wholesale Club, IKEA, and Target, which provide a seamless shopping experience for food, household goods, fashion, and essentials. These trusted brands deliver unmatched consumer value and convenience while driving consistent traffic to the center. Combined with aspirational retail and dining, they ensure The Shops on Broadway is a one-stop destination for families, professionals, and value-conscious shoppers alike.

Aligning with Today’s Consumer Trends

The Shops on Broadway perfectly reflects the trends shaping the future of retail:

  • Experiential Retail: Consumers, particularly Gen Z, value memorable experiences. The District delivers entertainment, dynamic dining, and spaces to gather and connect.
  • Convenience and Value: Anchors like BJ’s, IKEA, and Target ensure visitors can shop efficiently for food, fashion, and household essentials while enjoying aspirational brands and unique experiences.
  • Community and Sustainability: Open-air spaces, eco-friendly infrastructure, and local activations will make The Shops on Broadway a true hub for the Long Island community.
  • Social Media Appeal: Instagrammable dining spots, interactive entertainment, and visually engaging design will resonate with younger audiences and drive excitement both in person and online.

Insights from ICSC: Strong Demand for the Vision

At the recent ICSC convention at the Javits Center, the vision for The Shops on Broadway received significant interest. In over 50 meetings, retailers, entertainment operators, and restaurant partners expressed enthusiasm for the combination of strong anchors like BJ’s, IKEA, and Target with aspirational retail and experiential attractions like The District.

This response underscores the demand for projects on Long Island that provide both convenience and lifestyle experiences, making The Shops on Broadway a standout opportunity in the market.

A Lifestyle Destination for Long Island

By combining strong anchor retailers with dynamic dining, entertainment, and gathering spaces, The Shops on Broadway delivers what modern consumers crave: a place where they can efficiently shop for their essentials, discover new brands, enjoy dining and entertainment, and connect with their community.

With improved visibility, ease of shopping, and unmatched value, The Shops on Broadway is poised to become Long Island’s premier lifestyle destination—perfect for families, Gen Z, and value-driven shoppers alike.

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